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.6.The battle does not end when a tobacco control initiative is passed.7.The battle does not end when the Legislature enacts implementing legislation,even if it is a good bill.8.The battle does not end when the health department or schools implement agood program.9.The battle never ends.When the health groups are willing to take the risks and make the financial and othercommitments necessary to confront the tobacco industry and its allies, the healthgroups can win despite the industry's superior economic resources.One only needs tovisit a smoke-free bar in California to understand how dramatically reality has changed since a small group of activists met in Peter Hanauer's living room with theodd idea that people had a right to breathe clean indoor air.They have shown over and over again that you can beat the tobacco industry.Notes1.Bal DG, Kizer KW, Felten PG, Mozar HN, Niemeyer D. Reducing tobaccoconsumption in California: Development of a statewide anti-tobacco use campaign.JAMA 1990;264(12):1570-1574.2.Tobacco Education and Research Oversight Committee, California Department ofHealth Services.Toward a tobacco-free California: Renewing the commitment 1997-2000.Sacramento, July 31, 1997.3.Glantz SA. Changes in cigarette consumption, prices, and tobacco industryrevenues associated with California's Proposition 99.Tobacco Control 1993;2:311-314.4.Pierce JP, Gilpin EA, Emery SL, Farkas AJ, Zhu SH, Choi WS, Berry CC, DistefanJM, White MM, Soroko S, Navarro A.Tobacco control in California: Who's winningthe war? San Diego: University of California, San Diego, June 30, 1998.5.Pierce JP, Gilpin EA, Emery SL, White M, Rosbrook B, Berry C. Has theCalifornia Tobacco Control Program reduced smoking? JAMA 1998;280(10).6.Balbach ED, Monardi FM, Fox BJ, Glantz SA.Holding government accountable:Tobacco policy making in California, 1995-1997.San Francisco: Institute for HealthPolicy Studies, School of Medicine, University of California, San Francisco, 1997June.(http://www.library.ucsf.edu/kr/data/421.html)7.Lightwood JM, Glantz SA. Short-term economic and health benefits of smokingcessation: Myocardial infarction and stroke.Circulation 1997;96(4):1089-1096.8.Lightwood J, Phibbs C, Glantz S. Short-term health and economic benefits ofsmoking cessation: Low birth weight.Pediatrics 1999;(in press).9.Glantz SA. Preventing tobacco use the youth access trap.Am J Pub Health1996;86(2):156-158.10.Goldman L, Glantz S. Evaluation of antismoking advertising campaigns.JAMA1998;279(10):772-777.11.California Department of Health Services. A Couple More Good Years. Scriptfor television advertisement.1990.12.Glantz S, Slade J, Bero L, Hanauer P, Barnes L.The cigarette papers.Berkeley:University of California Press, 1996.13.Martin C. Memo to Stan Glantz and Edith Balbach.October 24, 1998. 14.A-K Associates, Inc., Kinney P.Status and campaign plan for tobacco taxinitiative.Sacramento, September 24, 1987.Bates No.50660 9215/9232.15.Tobacco Institute, State Activities Division.Project California proposal.Washington, DC, February 21, 1989.Bates No.2025848159/48192.16.Nielsen, Merksamer. Memorandum to Executive Committee re: California statebudget.December 15, 1988.Bates No.50763 7136/7160.17.Wolinsky H, Brune T.The serpent on the staff.New York: G.P.Putnam's Sons,1994.18.Sharfstein J. 1996 Congressional campaign priorities of the AMA: Tacklingtobacco or limiting malpractice awards? Am J Pub Health 1998;88:1233-1236.19.Oliver TR, Paul-Shaheen P. Translating ideas into actions: Entrepreneurialleadership in state health care reforms.J Health Policy, Politics, and Law1997;22(3):721-788.20.Feldman M.Order without design.Stanford, CA: Stanford University Press, 1989.21.Stone DA.Policy paradox: The art of political decision making.New York: W.W.Norton, 1997.22.Jacobson PD, Wasserman J, Raube K. The politics of anti-smoking legislation.J Health Policy, Politics, and Law 1993;18(4):787-819.23.Loveday P. Speech in Minneapolis.February 3, 1979.Bates No.2024372711/2741.24.Pepples E.Campaign report Proposition 5, California 1978.Louisville, KY:Brown and Williamson Tobacco, January 11, 1979.Brown and WilliamsonDocument 2302.05.25.Taylor P.The smoke ring.New York: Pantheon Books, 1984.26.Balbach ED, Glantz SA. Tobacco.In: Faigman DL, Kaye D, Saks MJ, SandersJ, eds.Modern scientific evidence: The law and science of expert testimony.St.Paul:West Publishing Co., 1997.pp.453-506.27.Allenby C. Interview with Michael Traynor.June 16, 1995.28.Kingdon JW.Agendas, alternatives, and public policies.2d ed.New York: HarperCollins, 1995.29.Page BI, Shapiro RY.The rational public.Chicago: University of Chicago Press,1992.30.Monardi F, Glantz SA. Are tobacco industry campaign contributions influencingstate legislative behavior? Am J Pub Health 1998;88(6):918-923. 31.Monardi FM, Balbach ED, Aguinaga S, Glantz SA.Shifting allegiances: Tobaccoindustry political expenditures in California January 1995-March 1996.SanFrancisco: Institute for Health Policy Studies, School of Medicine, University ofCalifornia, San Francisco, 1996 April.(http://www.library.ucsf.edu/tobacco/sa/)32.Begay ME, Glantz SA. Tobacco industry campaign contributions are affectingtobacco control policymaking in California.JAMA 1994;272(15):1176-1182.33.Charlton Research Company.Californians speak out on medical research.Prepared for Research!America.N.p., 1996 May.34.Schattschneider EE.The semisovereign people: A realist's view of democracy inAmerica.New York: Holt, Rinehart and Winston, 1960.35.Scott S. Smoking out tobacco's influence.Californian Journal 1997 April;14-18.36.Thompson S. Interview with Michael Traynor.June 30, 1995.Appendix AOrganizations, Programs, and People Involved in Tobacco Control inCaliforniaORGANIZATIONS AND PROGRAMSAmerican Cancer Society (ACS)American Heart Association (AHA)American Lung Association (ALA)Americans for Nonsmokers' Rights (ANR): A national nonprofit lobbyingorganization based in Berkeley, California, dedicated to protectingnonsmokers from secondhand smoke and keeping the tobacco industry out oftile public policy-making process.American Nonsmokers' Rights Foundation(ANRF) is ANR's educational arm.ANR is the successor to Californians forNonsmokers' Rights (CNR).California Association of Hospitals and Health Systems (CAHHS): Anorganization that represents the interests of hospitals and health systems in theCalifornia Legislature.California Department of Education (CDE): The state agency responsible forschool-based Proposition 99 programs
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